1980s: Supermodel Skinny
The 1980s continued the trend of "skinnier is better." In this decade, aerobic exercise found its way into the homes of nearly every woman in the United States trying to achieve the very specific supermodel look. Toned, but not overly muscular, bodies were on every woman's wish list at the time. Makeup became exaggerated with a focus on blush for higher cheeckbones, mascara for bigger eyes, and colorful lipstick to create a fuller "pout".
Important icons: Naomi Campbell, Claudia Schiffer, Elle Macpherson
Important icons: Naomi Campbell, Claudia Schiffer, Elle Macpherson