1960s: The TIme of Twiggy
Thin is in! Women at this time coveted what British model "Twiggy" personified: a doll-face with a super slender, petite, and androgynous frame. Mini-skirted shift dresses with no shape were the must-have fashion at this time, lending those with a smaller bust or thin frame a helping hand. At this time, there were no cinched waistlines and skinny was the reason for the season. Weight Watchers got its start in 1963 amidst the skinny craze that swept the Western hemisphere.
Important icons: Twiggy, Audrey Hepburn, Bridget Bardot
Important icons: Twiggy, Audrey Hepburn, Bridget Bardot